4. Market Intelligence

Definition	Market Intelligence can be defined as the set of systematic and coordinated actions including research, analysis, distribution and protection of critical information for decision-making within an organization. This information relates to markets, competition, suppliers, partners, public authorities, technology, laws and regulations, to name a few. In the overall competitive and volatile context that we have known for the past few years, market intelligence is a management tool of prime importance for companies and institutions faced with the numerous and complex challenges of their environment.
Objectives	Understand the driving forces influencing all key players in the global economy. Become familiar with the basic principles, methodologies and tools of market intelligence. Put knowledge into practice to optimize decision-making in the workplace. Discover the practical applications of market intelligence in one’s job through concrete case studies. Acquire best practices in order to enhance and protect the information capital of the company.
Target audience	Executives and senior management
Duration	1 day

Definition